UNLOCK THE FUTURE
MENGYANG LEE
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Résumé
A straw shows which way the wind blows.
OBJECTIVE_
There are many poorly designed annual reports because of the number of contents in them, and it is challenging to create a clear hierarchy between all the body copies, charts, pictures, and quotes. In this project, I have to redesign an annual report of a company of my choice.
APPROACH_
After analyzing the main mission of Nikon, I decided to link the annual report with the Nikon small world photography contest. The contest is proof of both the quality of Nikon’s
optical instruments and the close relationship between the company and its audiences.
There are many poorly designed annual reports because of the number of contents in them, and it is challenging to create a clear hierarchy between all the body copies, charts, pictures, and quotes. In this project, I have to redesign an annual report of a company of my choice.
APPROACH_
After analyzing the main mission of Nikon, I decided to link the annual report with the Nikon small world photography contest. The contest is proof of both the quality of Nikon’s
optical instruments and the close relationship between the company and its audiences.
Nikon report 2020 redesign